increased sales productivity
David Vieyra, Internet Sales Director
Millennium Audi


David Vieyra, Internet Sales Director for Millennium Audi, described their way of handling new vehicle internet traffic as primitive before they started using ResponseLogix. They would devote many hours to locating a car in their inventory or regional inventory that would fit the bill, then price it, find incentives, and finally send the information to the customer.

As David said, “This process was very time consuming, left an enormous margin for error, was limited to one vehicle, and was focused on only the new vehicle inquiry, hence not fully maximizing each opportunity that was presented to us,” said David. “With ResponseLogix, it feels like flying a 200 ton airliner on autopilot.”