Jim Casey, General Sales Manager
Chapman Ford Lincoln Mercury
“When I saw what ResponseLogix had to offer, the reason I chose to go with them is… I didn’t think we were
capable to providing a detailed quote like that in the amount of time that they can do it in,” said Jim Casey,
General Manager for Chapman Ford Lincoln Mercury in Philadelphia. Casey is convinced that the quote ResponseLogix
sends out for his dealership is as good, if not better, than a quote any other dealer sends out, and he already
sees the impact in sales for his dealership. Their deals are tracking ahead of previous sales, with a good gross.
The SmartFollow program is also key to Casey’s opinion about ResponseLogix. “I would say the SmartFollow program
provides the ultimate service.” ResponseLogix begins an aggressive follow-up program 72 hours after communication
stops between the dealer and the customer, and ResponseLogix works hard to bring that customer back to Chapman.
According to Casey, “It’s like I have a BDC… someone doing everything they can to get the customer back to me… and
I don’t have to do a thing.”
Casey believes that in today’s world, it is vital for a dealer to get price quotes out to customers, and there is
no easier way to do it than ResponseLogix.
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