Products
Meet car buyers at the “Moment of Truth”
The arrival of a sales lead is the “Moment of Truth”. Your prospect has put you and two to four other dealers on trial. Initiate the relationship with a bang: SmartQuote® auto quote software. After this game-changing immediate price quote response, it’s up to you to follow up with a timely phone call and persistent follow-up process for 7 -14 days. When it’s time to move on, ResponseLogix® takes over. Watch as SmartFollow® kicks in, delivering 180 days of persistent but spam-compliant inquiries. This best-practice email marketing program nurtures the customer towards revealing purchase status, and nudges him or her towards re-engagement.
With ResponseLogix and its powerful suite of products, you win your prospect’s confidence, first at the Moment of Truth and then increasingly over time as you deliver personalized messages designed to provoke a positive customer response. You have provided comprehensive information in response to your customer’s request. You have been persistent (without being annoying) in your follow-up. With our ResponseLogix SmartQuote software, you deliver a relevant quote response within 10 minutes of Internet lead receipt 95% of the time. Automatically follow-up and reactivate leads if the customer doesn’t buy right away with our ResponseLogix SmartFollow lead management solution. Proactively manage your Internet sales team with our ResponseLogix® SmartFacts® performance analytics tool.
With SmartQuote, you excite your prospect by delivering the four key questions that are most front of mind:
- Is the price is fair?
- Is my preferred model/trim available?
- Can you be trusted?
- Will I receive good customer service?
Our flagship SmartQuote product has the most comprehensive set of car selling features to help market your vehicles and drive prospects into your showroom. SmartQuote shows your price, displays multiple vehicles consistent with the customer’s vehicle request, displays a rich set of automobile photos and video, car safety information, and financing/leasing options, and arrives in less than 10 minutes. The price transparency gives the customer the information requested, and by doing so increases trust. Confidence in vehicle availability is promoted by the presentation of vehicle alternatives. And the speed and quality of the response conveys to your customer that you MUST be a dealer who provides excellent service. The average dealer sees an increase in close rate of over 30%.
SmartQuote for Pre-owned vehicles allows dealers to leverage ResponseLogix vehicle quotes to improve the speed and quality of responses to the millions of pre-owned car shoppers in the U.S. each year. Read more about SmartQuote Pre-owned.
The ResponseLogix SmartFollow marketing solution suite provides cutting-edge email and hyper-retargeting advertising follow-up to nurture each prospect, even reactivating leads up to 180 days past initial lead receipt. Our SmartFollow lead management solution will automatically follow-up and reactivate leads if the customer doesn’t buy right away via a natural, transactional engagement approach that is best a practice in the realm of email marketing. In addition to the email nurture tracks, our new hyper-targeting advertising solution will dynamically serve advertising banners to remind your prospect of the vehicle they requested for a price quote, and nudge the buyer into a test drive at your dealership. We are the first to market an Internet advertising solution that will intelligently serve ads on the vehicles quoted from your dealership. Using our SaaS platform, you can increase close rate on reactivated leads by 9 points.
ResponseLogix enables you to actively lead your sales team to breakthrough success levels, with a robust marketing solution suite that engages your prospects and propels them toward purchase. The sales results are impressive.
SmartFacts enables you to actively lead your sales team with a robust marketing solution suite that engages your prospects and propels them toward purchase. The sales results are impressive.
